Bachelor of Marketing (B.Mkt) program at Shankarinter College, where creativity meets strategy in the world of business. Our program is designed to empower you with the knowledge, skills, and insights needed to thrive in the dynamic field of marketing. As a student in the B.Mkt program, you’ll explore the art of storytelling, consumer behavior, market research, and digital strategies that drive successful marketing campaigns.
Program Overview
The Bachelor of Marketing (B.Mkt) program at Shankarinter College is a three-year undergraduate journey that delves into the exciting realm of marketing and advertising. Through a blend of theoretical foundations and practical applications, you’ll gain a holistic understanding of the marketing landscape. Our program is tailored to nurture your creative thinking, strategic planning, and communication skills – all essential components of successful marketing professionals.
Curriculum Highlights
The B.Mkt curriculum at Shankarinter College is designed to provide you with a comprehensive grasp of marketing principles and practices. You’ll start by exploring fundamental concepts such as Consumer Behavior, Market Research, and Brand Management. As you progress, you’ll delve into specialized areas like Digital Marketing, Integrated Marketing Communications, and Marketing Analytics.
Admission Requirements for Indian Students
We welcome Indian students who are passionate about delving into the world of marketing and becoming proficient in creating impactful marketing strategies. To be eligible for admission to the B.Mkt program at Shankarinter College, applicants must meet the following criteria:
- Educational Qualifications: Candidates should have successfully completed their 10+2 education from a recognized Indian board or institution.
- Minimum Marks: A minimum aggregate score of 50% in the 10+2 examinations is required for consideration.
- Entrance Exam: Applicants are required to appear for the “Shankarinter College Entrance Exam for Marketing” (SEE-Marketing), a nationally recognized entrance exam for undergraduate marketing programs. Your performance in this exam will play a significant role in the selection process.
- Personal Statement: As part of the application process, candidates are expected to submit a personal statement highlighting their interest in marketing, their aspirations in the field, and how the B.Mkt program aligns with their career goals.
- Interview (if applicable): Shortlisted candidates may be invited for a personal interview to assess their aptitude for the program. This interview is an opportunity for you to showcase your passion for marketing and your potential to excel in the field.
Why Choose B.Mkt at Shankarinter College?
- Experiential Learning: Our curriculum integrates real-world case studies, industry projects, and internships, allowing you to apply theoretical knowledge to practical scenarios.
- Industry Insights: Learn from faculty members with extensive industry experience and gain insights into the latest trends and innovations in marketing.
- Digital Competence: Gain proficiency in digital marketing strategies, social media campaigns, and analytics – skills highly sought after in today’s marketing landscape.
- Holistic Skill Set: Develop not only marketing skills but also critical thinking, communication, and problem-solving abilities that are essential for a successful marketer.
- Networking Opportunities: Engage with industry professionals, guest speakers, and alumni who can provide valuable insights and mentorship.
Begin Your Marketing Odyssey
The Bachelor of Marketing (B.Mkt) program at Shankarinter College is your gateway to a world where creativity drives business success. By combining creativity with strategic thinking, you’ll be prepared to tackle marketing challenges and contribute meaningfully to the growth of brands and businesses.
Are you ready to embark on this exciting journey? Join us at Shankarinter College and let the Bachelor of Marketing program be your launchpad into the dynamic world of marketing and advertising.